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Rowntree's Fruit Gums
Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. The sweets were first introduced in 1893, and originally marketed as Rowntree's Clear Gums - "The nation's favourite sweet" - and were available in twopenny tubes and sixpenny packets.〔''Sweet Talk'', Whittaker, Nicholas, Orion Books, London, 1998.〕 In addition to the traditional roll packaging, they come in a larger volume box, that contains the sweets in the shape of the fruit or part of the fruit that the flavour represents. ==Ingredients== They are primarily composed of glucose syrup and fruit juices and are as a result similar to wine gums (another British confectionary). Originally the purple fruit gums were referred to as "blusterberry", but this changed to blackcurrant in the 1990s after a failed advertising campaign.
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